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Internet Marketing

Finding the avenues best suited for your needs, and finding every target audience available.

Internet marketing, also referred to as i-marketing, web-marketing, online-marketing, Search Engine Marketing (SEM) or e-Marketing, is the marketing of products or services over the Internet.

 

The Internet has brought media to a global audience. The interactive nature of Internet marketing in terms of providing instant response and eliciting responses, is a unique quality of the medium. Internet marketing is sometimes considered to have a broader scope because it not only refers to the Internet, e-mail, and wireless media, but it includes management of digital customer data and electronic customer relationship management (ECRM) systems.

 

(by WikiPedia)

 

 

 

Advantages

Internet marketing is relatively inexpensive when compared to the ratio of cost against the reach of the target audience. Companies can reach a wide audience for a small fraction of traditional advertising budgets. The nature of the medium allows consumers to research and purchase products and services at their own convenience. Therefore, businesses have the advantage of appealing to consumers in a medium that can bring results quickly. The strategy and overall effectiveness of marketing campaigns depend on business goals and cost-volume-profit (CVP) analysis.

 

Internet marketers also have the advantage of measuring statistics easily and inexpensively. Nearly all aspects of an Internet marketing campaign can be traced, measured, and tested. The advertisers can use a variety of methods: pay per impression, pay per click, pay per play, or pay per action. Therefore, marketers can determine which messages or offerings are more appealing to the audience. The results of campaigns can be measured and tracked immediately because online marketing initiatives usually require users to click on an advertisement, visit a website, and perform a targeted action. Such measurement cannot be achieved through billboard advertising, where an individual will at best be interested, then decide to obtain more information at a later time.

 

Because exposure, response, and overall efficiency of Internet media are easier to track than traditional off-line media—through the use of web analytics for instance—Internet marketing can offer a greater sense of accountability for advertisers. Marketers and their clients are becoming aware of the need to measure the collaborative effects of marketing (i.e., how the Internet affects in-store sales) rather than siloing each advertising medium. The effects of multichannel marketing can be difficult to determine, but are an important part of ascertaining the value of media campaigns.

 

Limitations

Internet marketing requires customers to use newer technologies rather than traditional media. Low-speed Internet connections are another barrier. If companies build large or overly-complicated websites, individuals connected to the Internet via dial-up connections or mobile devices experience significant delays in content delivery.

From the buyer's perspective, the inability of shoppers to touch, smell, taste or "try on" tangible goods before making an online purchase can be limiting. However, there is an industry standard for e-commerce vendors to reassure customers by having liberal return policies as well as providing in-store pick-up services.

A survey of 410 marketing executives listed the following barriers to entry for large companies looking to market online: insufficient ability to measure impact, lack of internal capability, and difficulty convincing senior management.[2]

 

FUEL House of Design - Marketing/Advertising

In terms of marketing/advertising we are able to sit down with you and having an extensive amount of interest and experience within the world of marketing and advertising we are able to help you build and create a strategy that will place the focus on your product/branding and will create a detailed map of the future placement of the product and the benefits of each avenue.

 

We are available for consultations via email, phone, or in person to help you grasp the future and the technology available to not only yourself but the industry in which you are trying to implement your product.

 

In each design client we have, we have seen amazing products, and have always tried to lead them in a direction with our design campaigns that would be beneficial and based off proven track records within their industry.

 

At FUEL we are not only your art directors, your designers, your graphic advisors, we are a team that wants success for your project from start to finish, and we believe we have what it takes to work with you to help you strategize and design a path for you to follow.

 

We are available for your online development as well - we can create mail outs, email lists, maintain your myspace pages, facebook, twitter, etc.  We are well versed in social networking and for a monthly fee we can guarantee a constant campaign to bring the information to your clients, and keep your name/brand forefront in their minds.

 

FOR BANDS/ PROMOTERS/ VENUES:

We offer an online development plan that will work will guarantee you 100 new friends a week, 3 bulletin updates per week with a unique twist, event creation and maintenance.  There are similar packages available at different price points, please inquire for more information.

 

FOR CORPORATE or SMALL BUSINESS:

We have devised an online development plan that focuses on your products development through its stage as well as the brand development as it progresses.  We will create/maintain your Facebook & Twitter accounts, keeping your target audience interested in the product and the progress it makes at every stage.

 

We can also offer you a Myspace package as well (as seen in the FOR BANDS/ PROMOTERS/ VENUES section) which can include 100 new friends a week, 3 bulletin updates per week with a unique twist, event creation and maintenance. 

 

Let us create the perfect online development package best suited for your business.

 

FOR ALL OUR CLIENTS:

There are packages available for ANY client, all at different price points, please inquire for more information we would be happy to create a personalized package for your to fit your needs and budget.